Uber plans to seize another market, of flying machines

Uber plans to seize another market, of flying machines

Uber is the world’s largest taxicab service provider. It is sometimes more convenient and reliable than local services of a taxi, offering at times lower price than them (with better service, though). Looks like the company has achieved pretty much everything it wanted on the two-dimensional market and wants to turn its sight onto a three-dimensional market now.

The last time we’ve heard about such plans of Uber on January 2020 – when the prototype of a flying taxi was presented in Las Vegas (looking like a mixture of quadrocopter and small-fuselage plane). This week, the company announced it would actually start to move in this direction. The project already has an assigned name, Uber Elevate. It will be based on Joby Aviation company, which gets $75 million investment to create a flying taxi suitable for most roads and parking lots. For Uber, which was developing another taxi-related project, a driverless taxi, this project will be expansion into the market, which nobody seemed to want to embrace before – to reach complete dominance on roads and in the skies.